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John Lewis Adverts – A New Christmas Tradition

November 9, 2013

Has anyone seen the new John Lewis advert yet? I couldn’t wait to see what they came up with this year.

In recent years John Lewis have produced the most beautifully moving adverts that bring the happiest tear to the eye. I think what appeals to me most about them is that they are simple and lovely and remind you it’s the little things that make Christmas so magical. It’s not about the joy of receiving but rather giving. I find them heartwarming and nostalgic, and they always seem to feature songs I love sung by one wistful female or another. They all finish with a slogan which makes you long to hand over the gifts you’ve lovingly chosen for your loved ones on a snowy Christmas morning.

Whoever comes up with these adverts is a genius, I only have to think of the 2011 advert to start sobbing.

I thought I’d share the last few years of adverts and I bet you won’t be able to help shedding a little festive tear.





Sob, sob, sob, I love them, they are perfect! I can’t wait for christmas now. Just have to find those perfect gifts!

  • Reply
    November 9, 2013 at 11:45 am

    The ad guys and gals who come up with these beauts are really earning their paychecks aren’t they?

    Starting to rival the Coca Cola truck by all accounts 😉


  • Reply
    Jessica Cangiano
    November 9, 2013 at 1:21 pm

    There are so many reasons why I love to blog and visit other blogs around the world, and one is definitely that doing so often introduces me to things – such as these thoroughly lovely adverts – which I might never have otherwise caught wind of over here in Canada. They really are special – thank you very much for sharing.

    ♥ Jessica

  • Reply
    November 9, 2013 at 3:15 pm

    All of them made me cry oh my goodness… perfect x-mas adverts!

  • Reply
    Morning Waters
    November 9, 2013 at 4:14 pm

    They are lovely, I think I will put up my Holiday decorations early this year.

    • Reply
      November 11, 2013 at 9:07 am

      Me too! I’m feeling really festive already 🙂

  • Reply
    November 11, 2013 at 4:59 am

    Thank you so much for posting those! I am still on night shifts and quite tired but they all bought a tear to my eye and woke me up at the same time 😀

    Instantly I thought the first was my favourite but after watching them all I cannot choose they are all amazing! The first and last song however are my favourite!

    I am really looking forward to Christmas this year 😀 the only thing is I wont see your lovely self 🙁 we shall have to have a separate Christmas day! xXx

    • Reply
      November 11, 2013 at 9:05 am

      We do! I’ll even do a Christmas dinner! I love them all but the second is my favourite advert ever! It’s one of my fave songs and the little boy just melts my heart. Xxx

      • Fay
        November 11, 2013 at 9:11 am

        Now how can I turn down a traditional mini early Christmas dinner! As I won’t get a British one in the states well maybe not!! Can we have sprouts!!!! I like the bear and hare!!! But ALL of them!!!!

      • vintagefrills
        November 11, 2013 at 9:17 am

        Yes the sprouts are the best bit!

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